Summer Events to Generate €3.7 Billion in Incremental Tourist Spending Across Spain, Italy, France a
Large-scale events generate 51% of the incremental tourist spending linked to summer events despite representing less than 1% of all events scheduled in South Mediterranean, according to The Data Appeal Company / Almaviva Group based on insights from Data Appeal Mabrian, its travel intelligence solution. Overall, between May and September, total incremental tourist spending generated … Read more