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Artificial intelligence dominated the agenda at Business Travel Show Europe, but it wasn’t the conference’s defining message.Across three days of discussions covering technology, travel management, procurement, supplier relationships, traveller safety and geopolitical uncertainty, a more fundamental theme consistently emerged.Reducing uncertainty is becoming business travel’s next competitive advantage.Whether speakers were discussing AI, travel policy, supplier partnerships … Read more

As the United States welcomes international visitors for the 2026 FIFA World Cup, AI is transforming how fans experience their journey – from planning their trip and navigating language barriers to finding transportation, attractions, and last-minute information once they arrive. With the tournament underway, Brand USA, the official destination marketing organisation for the United States, … Read more