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MICE tourism

India plots global MICE rise with city bureaus and unified strategy

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India plots global MICE rise with city bureaus and unified strategy

India is accelerating its ambitions to emerge as a global MICE (Meetings, Incentives, Conferences & Exhibitions) powerhouse, as top tourism leaders and stakeholders gathered for the IEIA South India Thought Leaders’ Conference in Chennai. The event, hosted by the Indian Exhibition Industry Association (IEIA) in partnership with the Ministry of Tourism, outlined a roadmap to … Read more

MICE tourism boosts hotel occupancy in Indore-Ujjain region – ET TravelWorld

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MICE tourism boosts hotel occupancy in Indore-Ujjain region – ET TravelWorld

The meetings, incentives, conferences and exhibitions (MICE) tourism sector in Madhya Pradesh is witnessing a significant resurgence, leading to increased hotel occupancy at various tourist destinations across the region. Key locations like Ujjain, Omkareshwar, Maheshwar, Mandu, and Mandsaur are the most benefitted from this upward trend, particularly during the traditionally off-peak season. In recent months, … Read more