India’s experiential travel market set to reach USD 45 bn by 2027India’s experiential travel market is expected to touch USD 45 billion by 2027, with Gen Z emerging as the segment’s dominant force, according to a new survey released by travel company WanderOn. The data reveals a growing shift in traveller preference—from conventional sightseeing to immersive experiences such as guided tours, cultural exchanges, concerts, solo trips, and offbeat adventures.
The report attributes this growth to the rise in aspirational spending, particularly among India’s younger population. “Nearly 60–65 per cent of our revenues are coming from the younger generation within the age group of 18–35 years,” said Govind Gaur, Founder & CEO, WanderOn. “We are witnessing a rising demand for curated, hassle-free, and immersive travel experiences, particularly among the 18–45 age group.”
The report notes that 93 per cent of young Indian travellers now make independent travel decisions within their families, further strengthening their influence in the industry. Solo travel, once a niche preference, is now increasingly common among Gen Z, reflecting a broader desire for self-discovery and independence.
WanderOn’s consumer insights also indicate that the average ticket size has nearly doubled since the company’s inception. “When we started, our average ticket size ranged from INR 12,000 to 16,000, which has now nearly doubled,” Gaur noted. “We look forward to expanding by offering more premium, customised experiences that match evolving traveller preferences.”
The broader travel sector is seeing rapid expansion, fuelled by India’s 2.5 billion domestic tourism visits in 2023. The industry overall is expected to grow by USD 125 billion by 2027. Experiential travel’s rise reflects changing priorities, particularly among younger Indians who are increasingly prioritising meaningful travel over material savings.
With Gen Z actively choosing personalised experiences and offbeat destinations, the segment is poised to reshape India’s travel economy in the years ahead.
