Antara’s catamaran at bhitarkanikaLuxury river cruise operator Antara Cruises is shifting focus toward the domestic market with the launch of shorter itineraries designed specifically for Indian travellers, marking a strategic pivot from its traditional international clientele base.
The company announced four new routes ranging from two to four days, scheduled to begin operations in August and September 2025. The move comes as the operator seeks to capitalise on growing demand from Indian travellers for condensed yet immersive cultural experiences.
The new offerings represent a departure from Antara’s typical longer journeys that have primarily attracted international guests. Company founder and chairman Raj Singh acknowledged the shift, stating that the routes are “designed to meet growing interest from Indian travellers seeking shorter, meaningful getaways that go beyond the conventional.”
The shortest option, a two-night “Creeks & Crocodiles” journey through Bhitarkanika National Park, begins August 2nd and targets weekend travellers from nearby Bhubaneswar, located 3.5 hours from the embarkation point at Gupti.
Two routes focus on Odisha’s Bhitarkanika mangrove ecosystem, often called the “mini-Amazon.” The longer four-day version extends beyond the standard Dangamal destination to include Habali Kathi, offering wildlife spotting opportunities, including estuarine crocodiles and various bird species.
The remaining two routes cover the Hooghly River between Kolkata and Mayapur, featuring cultural stops at historic sites including the Hooghly Imambara and ISKCON’s Mayapur headquarters. These September departures include visits to traditional textile centres and colonial heritage sites.
Market Strategy
The domestic market expansion reflects broader trends in India’s travel sector, where operators are increasingly targeting local travellers seeking premium experiences closer to home. Antara’s move comes as river cruising remains a relatively niche segment in India’s tourism market. The company plans weekly departures for the new routes, maintaining its all-inclusive model aboard boutique vessels. Pricing details were not disclosed in the announcement.
River cruising has traditionally been dominated by international operators focusing on foreign tourists visiting India’s waterways. Antara’s domestic pivot suggests the company sees potential in developing the local market for heritage and nature-focused river experiences.
The timing coincides with increased interest in sustainable and experiential travel options among Indian travellers, particularly in the premium segment where Antara operates.
All four routes are scheduled to commence operations between August and September 2025, with bookings expected to open shortly.
